Pagemaker:
A great design element for many styles of documents is text wrapping around an object. Adobe Pagemaker allows for this, with a text wrap feature.
To access this, place your image into the publication in the place that you would like it. Don't worry that it obscures the text.
Next, select the image and click on Element Text Wrap. This will bring up the dialog box for the text wrapping options. There are three main options for the Text Wrap.
The first is the Wrap option, which decides if the text should flow over the object (this is the default), or if the text should wrap around and avoid the object.
The second is the Text flow option, which decides if the text stops dead at an image, and continues onto the next container, or if the text flows both above and below the image, or if the text flows all around the image, but not over it.
The third defines the default standoffs from the object. That is, how far away from the object should the text start to wrap. The default for this is 4mm. To achieve the same result as we have here: under Wrap option, select the middle icon (where the text flows around the object); and under the text flow, select the right hand icon (where the text flows on all sides of the object). Leave the standoff at the default of 4mm, and click on OK. You'll notice that the text is now flowing around a square box the size of the image. Although this may be the effect you are looking for if you have a rectangular photo, we can also change the shape of the wrap to more suit the image that we have.
If you look at your selected image, you'll notice that in addition to the square handles on the corners and the sides, there are 4 diamond handles along with a dotted rectangle outside the image.
To change the shape of the wrap box, simply grab one of the diamond handles and drag it to a new position. This will change the size and shape of the box to suit the position of the new corner. If you want to add a new handle, just click on the dotted line, and it will create a new 'corner' in the place that you clicked.
With a bit of experimentation, you should be able to use these techniques to wrap text around pretty well any graphic that you like and add impact to your publications.